Privacy Policy

Effective date: February 21, 2026

Plush Analytics is operated by Wico Plush Ltd, a Companies House-registered company in London, UK. This policy explains how information is handled across our website, dashboard, and SDKs.

1. Information we collect

  • Account and workspace details (name, email, organization details, billing metadata).
  • Product analytics and replay data sent through your SDK integration.
  • Operational logs, diagnostics, and support communications.

2. How we use information

  • Provide and improve the analytics platform.
  • Secure systems, prevent abuse, and troubleshoot incidents.
  • Communicate product updates, support responses, and service notices.

3. Cloud processor and data location

Our cloud processor is Microsoft Azure. Data does not leave our cloud processor unless you explicitly export or transfer it yourself.

4. Retention and deletion

Retention periods depend on the contract signed with your organization.

5. Your rights and choices

Depending on your location, you may have rights to access, correct, export, or delete personal data and to object to or restrict certain processing.

6. Privacy contact

Privacy requests can be sent to .